Updated
June 8, 2018
The color palette is inspired by earth tones, with the intentions of producing a calming effect on users.
The typography is a balance of adept professionalism in the industry, as well as innovative thinking/positioning.
The name Junto comes from "The Junto Club," established in 1727 by Benjamin Franklin. The members of the Junto were drawn from diverse backgrounds but they all shared a spirit of inquiry and a desire to improve themselves, their community, and to help others. We've incorporated the notion of innovation through diverse collaboration into our brand, culture, and ultimately our purpose as Junto. The candle logo is inspired by the era of The Junto Club and a reminder to always keep the flames of inquiry and innovation burning.
Please refer to this section to review our brand personality, tone, and approach to writing.
Illustrations are in progress
Please refer to this section to download our business card template files in AI.
