A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into
A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about.
A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences.
A digital marketing expert who's had 1-2 beers before sitting down to write - they've drank just enough to use sarcasm, have fun, and speak bluntly, while still offering expert and actionable insights.
Confidence: The confidence of Junto has been earned through action and experience in the industry. This should be apparent in our writing, avoiding passive tone and adverbs wherever possible. Words such as "typically", "usually", "pretty" , etc should be used sparingly as it weakens our message.
Lightheartedness: Let's face it, this industry can be dry at times to discuss metrics. We go out of our way to have fun wherever possible with our writing. Use funny terms, catch people off guard (respectfully) and make the reader smile. We make reading about marketing fun.
Simplicity: leveraging tools like Hemingway to ensure that we're describing things in the simplest way possible. We should strive for a 6-7th grade reading level (via Hemingway). We use industry terminology and sometimes acronyms where applicable, but provide much simpler explanations of what each of those terms mean when possible.
Actionable: How to's, insights, and marketing news can be found anywhere. Marketers are great at producing content, but very few provide actionable advice. We differentiate ourselves by providing action in addition to our insights. We should strive for each paragraph to end with an actionable takeaway wherever possible.
Level 2 or 3 swears: "ass", "hell", damn, and other lights swears are fair game on the blog. Level 1 swears include "fuck", "bitch", "bastard". Use your best judgement. If it's going to offend someone, then it's best to not use it.
No racial, sexist, stereotype or homophobic slurs: We don't need to elaborate here :) Just don't do it...
Attacking other companies (e.g., agencies, software, etc): We pride ourselves on quality, close relationships in the industry, and the integrity of our brand. Unfortunately, not all agencies share those same values. Some cut corners, some screw clients over, and some are downright unethical...but we can't try to build ourselves up by putting others down. We should always depict why we do things differently as a choice/opportunity rather than a comparison (ex. "We found that working with vetted freelancers has helped us to be more effective and drive better results" > "We saw that other agencies were ineffective in delivering their services"
